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Premium Wine Producers: Millennials Aren’t Ghosting You, You’re Just Not That Interesting
You've got killer wine, amazing views, cheese pairings, vineyard tours, blah, blah, blah. So why aren't Millennials showing up at your winery?
Christine Fife
Apr 143 min read
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The Wine Industry Paradigm: A Need to Shift
The wine industry is overdue for a major reality check. For too long, it’s been swirling in a glass of outdated norms, clinging to tradition
Christine Fife
Mar 263 min read
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Navigating the Future of Wine: Key Takeaways from Azur’s 2024 Year-End Review & 2025 Outlook
Key takeaways from Azur’s 2024 Year-End Review & 2025 Outlook Report.
Christine Fife
Feb 253 min read
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2024 DTC Wine Market: A Tale of Two Reports
Two reports offer insights into the wine industry's performance in 2024.
Christine Fife
Feb 133 min read
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Karen MacNeil Speaks about The Enduring Importance of Wine in a Changing World
A summary of Karen MacNeil's talk at the DTC Symposium: her views on shifting narratives around wine & challenges facing the industry.
Christine Fife
Jan 223 min read
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Be a Disruptor in the Wine Industry
The wine industry can draw valuable lessons from the tech industry where disruptors have historically driven innovation and enhanced quality
Christine Fife
Jan 92 min read
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Harnessing Emotion: Marketing Fine Wine Through the Power of Feeling
For wine marketing professionals, understanding how wine makes people feel is key to crafting compelling campaigns.
Christine Fife
Nov 15, 20243 min read
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You Have to Stand Out to Get Hired in the Wine Industry
Whether you are a long-time wine industry veteran or are new to the industry, if you are looking for a new position at a winery or a wine...
Christine Fife
Oct 19, 20241 min read
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Does the Wine Industry Need to Rethink Job Roles Amid a Changing Landscape?
Are the traditional winery job roles outdated?
Christine Fife
Oct 9, 20243 min read
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Bottle360 DTC Solution: A New Approach to Winery Sales Management
Bottle360 DTC Solution: A Revolutionary Approach to Winery Management I recently interviewed Katherine Adams, President of Bottle360, and...
Christine Fife
Sep 25, 20243 min read
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Is InnoVint State of Wine Business Report Skewed toward the Cellar?
InnoVint today released its 2024 State of Wine Business Health Report.
Christine Fife
Sep 18, 20242 min read
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A Strategy for Success
You can put grapes into a bucket and set it in the sun and eventually you will have fermented grape juice, but is that artisanal wine?...
Christine Fife
Jun 11, 20242 min read
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